Consumers are learning more and more about the importance of sustainable living and are coming to be extremely cautious about who and where they purchase products. For businesses, this means that not only do sustainable practices reduce costs, they also increase sales and bring long term value to the table- especially if you market it right. Here are some easy ways you can incorporate sustainable tactics into running your small business that will win your customers over.

Vehicle Usage

Vehicles contribute heavily to toxic emissions that pollute the air. If you’re looking to make some heavy changes in the way you work, you can consider walking or cycling to work instead if it’s close by. There’s no reason to use the car more than you have to. If you are considering purchasing a car, thinking of leaning more towards electric vehicles as these reduce those harmful emissions tenfold. This is one move that will let your customers know that you’re serious about sustainable living when you talk about it. If you’re just starting your business and you’re looking for a location, you can choose one within walking distance or with the most convenient cycling routes as well.

Working From Home

This saves up money that would have gone into your daily commute while cutting down on greenhouse gas emissions. With a properly equipped home office and the invention of technology, you’re set to work in your own house as long as you’re capable of not getting distracted or relaxing too much. There must still be a balance between your work life and your personal life.

Reduce Waste And Increase Efficiency

Take a look around your work environment and analyze how you can make adjustments. You can start by encouraging your employees to bring their own mugs and getting rid of any plastic cups. You can compost your kitchen waste and have it picked up for recycling and in the washroom, you can install warm-air hand dryers instead of having tissues. Similarly, there are plenty of simple things you can do in an office to promote sustainable living. For more complex solutions, you’ll want to hire a utilizer energy broker who will help you figure out the best possible strategies for your business.

Procurement Policies

Practicing green procurement helps you source goods that are produced in a sustainable manner. A good way to go around this is to support local supplies rather than foreign ones. Have a strict policy in place to make sure that the supplier you purchase your goods from functions sustainably, that goods do not contain any toxic materials and can be recycled. Don’t be supportive of excessive packaging and try to cut down on plastics as much as possible. This is one of the most substantial ways you can make a difference considering how much you’ll be purchasing goods in a year.

These are 4 simple ways to make your business more sustainable. Be careful, however. You need to be genuine in your efforts or commitment. Consumers are very adamant about ‘greenwashing’ (false claims of sustainability) and you’ll have to face their wrath and a damaged reputation if you can’t practice what you preach.

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