Search Engine Optimization or SEO is all about helping your customers find you easily. It’s about getting your website and social media pages ranked highly for search engine inquiries so that you appear towards the top of the results page. This ensures that most of the traffic leads to your website instead of your customers.

A lot of people make Search Engine Optimization sound complicated but in reality the principle behind it is quite simple. You simply take measures to convince a search engine like Google that your website is legitimate, high-quality and extremely related to your customers inquiries.

In this article, we’re going to focus on 3 simple SEO tactics that are very effective for small businesses:

Optimizing Your Website

The thing about search engines is that they don’t want to put under-performing websites at the top of the results page. Hence, if yours is slow or the pages aren’t loading properly, then you’re going to be pushed down a few slots.

Here are a few things you can do to improve the quality of your website:

  • Create a sitemap – This is simply a file that lists all the pages and content in your website. A sitemap helps a search engine gain a better understanding of the website.
  • Delete outdated or unused pages – if your website has a couple of pages that don’t get any traffic at all, it negatively affects your chances.
  • Keep an eye out for broken links – either correct or delete them

Technical stuff like this are better delegated to a capable SEO agency Melbourne-based or elsewhere.

Set Up a Google My Business Profile

Nowadays local businesses are faring better in terms of SEO because of Google’s decision to give local search results the priority. Earlier, you would have had to type in an inquiry like ‘restaurants near me’ to view local restaurants. Now, Google places local results first even if you type ‘restaurants’.

In order to be classified as a local business, you need to set up a Google My Business Profile. All you need to do is fill out basic information like business name, phone number and address so that you can be linked to the correct local area.

After you create a profile, customers will also be able to write reviews about your businesses. The more reviews you get, the higher you’ll be ranked.

Keyword Analysis

In order to make it easy for customers to find your website, you need to think about what relevant things they make search for. For example, customers may type in things like ‘printed t-shirts’ or ‘custom print t-shirts’ if they were looking for a custom t-shirt printing company. So if you’re such a company, what you need to do is take those keywords and put them on a blog post on your website.

There are many tools that you can use nowadays to find out what keywords related to your niche are most popular. Once you find them, find a way to integrate into your website’s content as much as possible. However, don’t just have a page where the keywords repeat a thousand times a piece. A search engine can tell when you’re trying to trick it and will penalize your website severely if found out. Therefore place the keywords naturally and in a relevant spot.

As you can see there’s really nothing that complicated about SEO. Once you put these 3 tips to practice, you’ll definitely see an increase in website traffic.

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